Evaluation of Search Engine Optimization Based on Blockchain Technology

The process of improving a website's design, making it visible to search engines, increasing its ranking, and getting more visitors is known as search engine optimization (SEO). There are various ways to use SEO and implementation of how website is linked with other. The main goal of SEO is to present the qualitative result of first page. The working of some optimization methods was so impressive that they are constantly used to serve as SEO. But SEO with Blockchain (BC) is a cheaper way to attractive relevant traffic to as website (WS). In this paper application of BC was presented to show its utility, how it can be utilised in search engine and outlining the benefits of BC technology based crucial paradigm for search ecosystem. Further the brief description of existing work has been presented in this paper, moreover the characteristics of BC & how it can solve the problem of existing centralized SE are also discussed here.

I. Introduction

The author in [1] discussed SEO is the process of improving the ranking of WS. It is used for developing, creating and increasing the quantity and quality of traffic on WS to perform well. It is a tactics that improves WS in natural way to making it more visible for looking the product or service [2]. Users can use search engines to find information on the internet.