Study on Strategies of Promoting Urban Brand Image by Public Benefit Using WeMedia

The progress of urbanization has aggravated the competition among cities, while the promotion of urban competitiveness depends on the construction of urban brand image. The information technology by the representative of mobile internet makes the burgeoning WeMedia burst out a huge spread power. The paper is intended to study how to spread important events occurring in urban social, economical and cultural fields by taking full advantage of public benefit features of WeMedia so as to strengthen public attention to city and further promote urban brand influence. Moreover, from basic concept and spreading principle of WeMedia, it tries to plan and construct the information spread function of WeMedia, and complete innovative application strategy of urban brand spread based on its public benefit features.