Content Management System for WebOS Digital Signage Devices Using Beacons and Collaborative Filtering

Due to the fact that people now rely more on digital devices than on old-fashioned newspapers and books for everything such as reading a journal or finding jobs and browse the internet before entering a store to make a purchase, digital signage devices have become more popular among store owners as a way to draw customers to their establishments and advertisements that are tailored to each individual's interests and needs. In light of this, the research team has suggested a method for developing a content management system that makes use of collaborative filtering methods to tailor the content that can be displayed on digital signage displays. The research team also used beacons to gather the pertinent data from users' devices in order to tailor the data to their interests. Collaborative filtering improves content recommendations, which significantly raises user engagement by 25-30%.