Data-Driven Performance Assessment and Knowledge Management for Sustainable Supply Chain of Organic Gymnema Tea: A Case Study in Northern Thailand's Mountainous Region

This research aims to create a model for measuring the supply chain management performance and sustainability of community product in the mountainous region of northern Thailand in order to improve performance activities. The indicators were first studied by reviewing literature and collecting the data by surveying from organic Gymnema tea factory in Chiang Mai province. The SCOR model technique was used to examine 21 appropriate indicators of performance measurement which were verified by the researcher and related experts in that area. Next, the weight of the criteria was calculated. The result showed that the experts focused on society the most, nearly on the environment and followed by the economy. Finally, the performance measurement model of all indicators was generated to evaluate the performance of sustainable supply chain management of the tea product and the related community product in the nearby area.