Soccer Value Ecosystem: Proposal Based on Brazilian Soccer

This article is aimed at proposing a model for the soccer value ecosystem, identifying the actors present and the existing relationships. Ecosystems are interconnected communities that rely on one another for their survival, and soccer is no exception. In this case, the term ecosystem refers to a group of companies and individuals that interact and depend on each other's activities to create value for the members of the system. The success of soccer is directly or indirectly linked to the relationships among the participants, fans, and other stakeholders. The methodology employed in this article focuses on qualitative modeling, allowing comprehensive exploration and analysis of the subject. Initially, the article introduces the theme, followed by the presentation of the theoretical framework concerning the value ecosystem. The initial version of the soccer value ecosystem was subjected to analysis by participants of a soccer club who discussed each value dimension and suggested changes, such as the inclusion of services and actors. By depicting soccer as a value ecosystem, our objective was to emphasize a network of productive and economic activities that go beyond the game itself. Moreover, this perspective highlights the importance of collaborating with other productive sectors, showcasing their interdependence and the potential for joint actions in the overall value creation process. To capture the complexity of these relationships, the traditional value chain incorporating new actors and elements was reimagined.