Investigate the marketing practices changed by airlines to improve customer satisfaction

The purpose of this study is to investigate the changing marketing practices of airlines in order to improve customer satisfaction. This study investigates the main marketing technologies used by the aviation industry to improve customer satisfaction. This study also examines the influence of COVID-19 on the marketing practice of different airlines. The results of this study show that marketing technology has a great impact on customer satisfaction of airlines. The study also identified the basic factors that help to effectively improve airline customer satisfaction. In addition, the study confirmed that COVID-19 affected the marketing practice of airlines. In this paper, SPSO algorithm is used to calculate the expected value, which is advanced. The results of this study are limited to the aviation industry, and the data are collected from the review of the most relevant and reliable secondary studies. This study also helps the aviation industry to effectively improve customer satisfaction.