In-Depth Study Across Various Disciplines of the Agri-Food Retail Chain on Sufficient, Safe and Healthy Food

This multidisciplinary study unveils the dynamics, practices, and awareness levels among farmers and primary producers (agricultural producers), as well as merchandisers and standardizers. It focuses on the European Union (EU) Green Deal's Farm to Fork (F2F) strategy, aiming to build upon a cross-disciplinary approach on securing food supply in a sustainable way, managing risks and food safety. Data were gathered through targeted attributed questionnaires in Agri-retail supply chain, revealing certification status, pesticide and fertilizer's application methods, technology adaptation, and understanding of sustainable food and agroecological transition goals. The results show a diverse landscape among agricultural producers regarding certification and technology adaptability and a varied attitude towards organic farming. Merchandisers and standardizers, while generally more certified, encounter barriers to promoting organic alternatives. The need for targeted informational campaigns and support mechanisms to foster alignment with the Farm to Fork's sustainable goals is emphasized.