The Effect of Information Quality and Interaction Quality on Interpersonal Relationships and Their Impact on Purchase Intention in Live Shopping Feature

In the current era of development of the online shopping model, the live shopping feature is also overgrowing. This study examines the effect of information quality and information quality on interpersonal relationships and purchase intentions among users of the live shopping feature in e-commerce and social commerce in the Greater Jakarta area. The survey was distributed online using purposive sampling, a sample of 211 respondents who had accessed the live shopping feature. This study was analyzed using Structural Equation Modeling (SEM) and tested empirically using Partial Least Square (PLS). And the analysis results show that information quality and interaction quality have a role in building interpersonal relationships that affect customer purchase intentions in live shopping features in e-commerce and social commerce. This study will be useful for e-commerce and social commerce industries to develop and design e-service quality in live shopping features that effectively influence customer purchase intentions.