Mitigating the risk induced by Online shopping by using Metaverse

The metaverse is revolutionizing the world of business, particularly in the area of virtual retail. It combines the convenience of online shopping with the tactile experience of browsing and socializing, giving a more personalized and store-like experience. This study focuses on the adoption of metaverse to enhance the luxury shopping experience for consumers. Trust is a major concern for consumers when shopping for luxury products online, but metaverse can help overcome this issue by providing a more engaging and authentic shopping experience. The study presents a framework for investigating the impact of metaverse on buying decisions and the performance of metaverse retailers. The findings will not only benefit virtual world retailers, but also retailers across all channels who can learn from new ways to differentiate their in-store experience. The adoption of metaverse can change business models and develop new marketing strategies, ultimately leading to increased sales and improved customer experience.