User Satisfaction Evaluation for ASEAN Entrepreneurship Profiling Application Improvement

ASEAN Entrepreneurship Profiling is a survey tool in the form of an application to help entrepreneurs identify gaps in their profile by comparing it with the profile of an ideal entrepreneur. Through the application, entrepreneurs can increase their capacity so that they can become successful entrepreneurs. This study aims to evaluate the applications developed by assessing user satisfaction by determining user experience when using the website. Therefore users will feel comfortable and continue to use the application as a method of self-development as an entrepreneur. The evaluation method used in this research is the Human Center Design (HCD) method. In HCD, the user will be used as the human aspect in the evaluation, because the nature of this evaluation is about developing the system from the user's point of view. For this study, the evaluation method will use System Usability Scale (SUS) questions to assist the evaluation. The main reason for using SUS in this research is because SUS questions are implemented using a Likert Scale to collect data that will produce integer results that can help the analysis process more easily. The aim of this research is to produce results that can be used to improve the User Interface of the AEP website and in return will have a positive impact on the user experience which will directly increase user satisfaction when using the application.