Social Media Influence on Social Justice

The development of the era that makes technology more sophisticated and makes it easier for humans to interact with each other remotely, namely social media which has had several impacts on human life. One of the impacts is the ease in upholding justice carried out by social media users/the public in ongoing cases. Action that embodies treating all people with fairness, respect, dignity, and generosity are namely social justice. The methods that are used to find research models are doing literature review and combining the existing models. Influence is when someone does something and people are following someone to do that. The social media intensity or how often people using their social media are related to the influence of social media to social justice because when people using social media often, they might be also seeing cases of social justice in social media more often. The more often they see the more they are likely to see the cases and speak up if needed. This research is using the SmartPLS software to help analyze the research model to data to know the valuable result Partial Least Squares - Structural Equation Modeling (PLS-SEM) method. This research also uses online questionnaires as a survey to collect data and analyze the data that has been collected. The result from data collecting is 126 respondents. The data show that there are 2 significant paths: Personality Traits on Social Media Intensity and Other-User Engagement Behavior on Social Media Intensity, where Personality Traits were the most significant variables.