User Experience Analysis on the Website of North Sumatra Province Using User Experience Questionnaire (UEQ) and Lean UX Methods

The North Sumatra Provincial Government has implemented an Electronic Based Government System by building an official website for the North Sumatra Provincial Government. However, in its implementation, several obstacles and suggestions were found from users regarding the appearance and features of the website, such as a less user-friendly interface and redundant menus that made the flow of the website difficult for users to understand. Therefore, a user experience analysis was carried out on the website to determine user ratings and provide solutions in the form of designing a new, better user interface. The methods used in this analysis are the User Experience Questionnaire (UEQ) and Lean UX. The results of the data show that all scales have a Cronbach Alpha coefficient value of less than 0.7, with details of attractiveness (0.42), perspicuity (0.39), efficiency (0.30), dependability (0.34), stimulation (0.58), and novelty (0.42). This research was conducted by interviewing five users with different backgrounds, where the success of website improvement will be assessed based on the responses or statements the users have given. The response criterion that is considered successful is if the new user interface can solve the user's problem. While users who responded disagreed and provided suggestions in the form of improvements to the new user interface, it can be concluded that the solutions that have been provided have not been able to solve the user's problems and can be corrected in the next iteration. The results obtained were in the form of improvements to the user interface design of the North Sumatra Provincial Government Website such as website flow, layout, cards, navigation, typography, and others.