Gen-Z Awareness of Data Privacy Using Social Media

This research paper investigates Gen-Z's awareness of data privacy and social media usage. With the increasing dependence on technology and social media, it is crucial to understand the extent to which the younger generation is aware of the potential risks and vulnerabilities associated with sharing personal information online. This research uses Structural Equation Modeling (SEM) with SMART-PLS as a tool to process the data collected from Google Forms online and taken on January 2023. The data was collected using Purposive sampling with respondents from Indonesia. The variables that are included in this research, namely: Perceived Security, Security Awareness, Trust in social media, Privacy Control, Benefit, Self-Disclosure, and Privacy Concerns. The calculated data is based on 100 respondents, 54% are male, and 46% are female, who have used social media. The result of this research shows that out of seven variables, six of them have a significant hypothesis. The hypothesis testing result found all hypotheses are significant, except the relation between Privacy Control has a significant impact on Self-Disclosure.