User Experience Evaluation of Duolingo using User Experience Questionnaire (UEQ)

Duolingo is an educational language learning website that aims to provide language certifications across the globe. It uses soft colors and rounded shapes to radiate friendliness. In addition, they use a mascot, which is a green owl, to enhance the emotional aspect of the website and be a company for the user along their journey. This research aims to test the interaction design of this website and determine the quality of the website. One of the features in Duolingo is the Duolingo English Test, which can substitute other English Proficiency Test. In this study, User Experience Questionnaire (UEQ) is used to measure the User Experience (UX) level for the website. UEQ is a swift and a practical way to measure User Experience (UX) dimensions. This research successfully assessed and evaluated the User Experience (UX) dimensions and was able to indicate in which dimensions of Duolingo needs improvement. The research conducted has shown that Duolingo successfully provide excellent user experience on most of the indicators, Attractiveness, Stimulation, Perspicuity, Dependability, and Efficiency with mean scores of 1.948, 1.771, 1.693, 1.493, and 1.450. While the Novelty with 0,829. This means that Duolingo needs to improve in their Novelty indicator more.