Utilization of Augmented Reality for Introducing Tongkonan Toraja Traditional House

This paper discusses the implementation of Augmented Reality (AR) as a form to introduce the culture of Tongkonan Toraja House that holds cultural and historical values of the Toraja tribe. However, many people have an absence of understanding about Torajan culture. The purpose of this AR is to obtain knowledge and recognition by giving experiences and interactions through virtual representation of the Tongkonan Toraja House. Development uses the Waterfall approach, starting with using good 3D models, designing the layout, implementing the marker, adding interactivity, testing, and maintenance of the application. The analysis of User Experience Questionnaire (UEQ) as a measurement method obtains positive evaluations by entering data from 27 respondents. The positive evaluations were obtained of the Tongkonan Toraja AR, which its values surpass 0,8. Stimulation aspect indicates a good level of excitement from the users with the mean value of 2.204, the highest mean value among other aspects. On the contrary, Efficiency received the lowest mean value of 1.981, despite the fact that its mean value is above 0.8 which indicates positive evaluation. The UEQ dimensions are categorized into attractiveness, pragmatic quality, and hedonic quality. Pragmatic quality received the lowest score, while hedonic quality obtained the highest score, with attractiveness falling in between. Overall, the findings demonstrate positive user evaluations of the Tongkonan Toraja AR across dimensions, with Stimulation receiving particular praise and Efficiency showing potential for enhancement. These results indicate that the AR experience is generally well-received, providing valuable insights for further improvements and development.