Implementation of Password Manager to Improve Data Security for Social Media Account

Social media has become one of the wider community's most widely used types of applications recently. Along with the increasing number of social media users, the level of data security of social media users should be addressed. One strategy to improve the security of social media user data is to use a password manager. This study seeks to determine and explain the efficacy of using a password manager to enhance the data security of social media account users. This study uses a quantitative method by distributing online questionnaires on January 2023 and obtaining data from as many as 136 respondents in the Jabodetabek area (cities in Indonesia). The data was collected using the purposive sampling method. Seven hypotheses show the correlation among eight variables: Personal Propensity to Trust (PPT), Initial Trust (IT), Structure Assurance (SA), Firm Reputation (FR), Attitude (AT) in a password manager, Perceived Usefulness (PU), Perceived Ease of Use (PEU), Intention to Use Password Manager (IU). The result found that all hypotheses are significant except the Perceived Ease of Use (PEU) variables, which do not significantly affect Attitude (AT) in a password manager.