The Influence of Financial Literacy, Financial Experience, Behavioral Finance, and Investor Awareness on The Use of Fintech Applications in Making Investment Decisions

Fintech supports product diversity, is a larger service provider, and offers improved risk management; as a result, many investors consider that fintech has the potential to transform the financial sector to be more transparent and safe. This has drawn the interest of investors in using fintech investments to reduce risk which could result in fintech growing rapidly. However, the lack of individual investors diversifying their portfolios in the fintech sector can be a concern. In Indonesia, only 22.6% of the total individual investors have utilized fintech investment platforms. This highlights the importance for all investors to understand that certain elements can influence investment decisions, even without the support of financial technology. Key factors such as financial literacy, financial experience, financial behavior, and investor awareness can significantly impact investment decision-making, regardless of fintech usage. This study utilizes a quantitative methodology, prioritizing objective measurements and statistical analysis of data obtained through questionnaires, to systematically examine the research issues. The study involved 200 respondents and the data was processed using SPSS. The findings of our research are intended to provide meaningful insights for a variety of stakeholders, including the Indonesian government, fintech associations, especially those in the mobile payments sector, and users of fintech platforms.