headweAR: Development of Augmented Reality Based on Hat Tester to Support Product Testing

Augmented reality technology application in variety of sectors is becoming more common in line with progress of technological advances towards the digital future. However, the experience of online shopping that lacks in virtual dressing room deter consumers to make the purchase decisions. Existing application for virtual dressing room is yet to include headwear products in software applications. Therefore, this project is proposed to develop an augmented reality mobile application that helps user to visualize virtual hat onto user’s head. The targeted users for this project are adults aged 20 to 30 years old who are the customers of The Cap City. Multimedia Mobile Content Development (MMCD) model is implemented to develop the headweAR application. Based on user testing results, more than 80% of the respondents left positive feedback on the proposed application. Development with additional 3D models and multiple face tracking are some of the future works of this markerless AR-based application.