Unveiling the Innovative Empowerment of Non-Fungible Token for Creative Students: A Conceptual Framework

The emergence of Non-Fungible Tokens (NFTs) has given digital artists more control and freedom in their creative pursuits, empowering them to create and sell passionate and innovative art without restrictions. With the given advantage of this technology, creative students can reap significant advantages as it grows increasingly vital in the digital era. Although NFTs are gaining popularity, many people in Malaysia still have doubts about the technology and its potential impact on their daily lives. Moreover, there is limited research exploring the potential of NFTs to empower aspiring artists and creatives, especially among creative students. This study intends to employ qualitative research based on state-of-the-art in leveraging technology for education, the potentials of NFTs for artists, and the technology acceptance model to measure the acceptance of NFT adoption by creative students (TAM). In addition, secondary sources such as books, journal articles, and other published academic materials were reviewed. By uncovering the potential benefits of NFTs for creative students, the research will serve as a foundation for future studies and initiatives to integrate NFTs into high art education and support the creative industries growth and development.