Adoption Level of Smart Farming Technologies (SFTs) by Poultry Farmers in Malaysia

Over the decades, conventional poultry farming practices have reached its productivity limits in supporting food security for increasing population. In order to break through the present limits to ensure food security, adoption of Smart Farming Technologies (SFTs) is the inevitable way forward. However, evidence indicates that its adoption intention by the poultry farmers in Malaysia appears discouraging. To date, not many studies have been conducted to investigate the factors influencing SFTs adoption intention among farmers in developing countries such as Malaysia. Addressing the gaps in the current literature and based on the Behavioural Reasoning Theory, this study tested determinants of Malaysian farmers’ intention to adopt SFTs in their commercial poultry farming practices. Questionnaires are distributed among poultry farmers in Malaysia and valid responses received are analysed via the Statistical Package for Social Science (SPSS) and Structural Equation Modelling approach with SmartPLS software to test the hypotheses developed. Practically, the result of this study benefits the SFTs providers and the industry in understanding how farmers’ openness to change influences the adoption intention of SFTs in poultry farming in Malaysia.