The Role of Trust in Predicting Behavioral Intention to Use Electric Car-sharing Services: Evidence from China

The present study aims to examine the determinants that impact the behavioral intention of Chinese consumers towards utilizing electric car-sharing services (ECS). The research identifies conditional value, personal attitude, and sustainability as the primary determinants of behavioral intention towards the use of ECS among users in Guangzhou, China. Additionally, the research indicates that trust serves as a moderator in the relationship between personal attitude and behavioral intention, as well as between conditional value and behavioral intention. The findings indicate that companies operating in the ECS sector ought to prioritize accentuating the contingent worth of their offerings, advocating favorable individual dispositions towards ECS, and underscoring the importance of sustainability as a means of drawing in users within the Chinese market. The results suggest that establishing trust is a crucial factor in promoting the utilization of ECS services among Chinese users.