A Survey Research on the Fiber Optic Demand in the Philippines Using CART Analysis with Predictive ANN Model Creation

This study provides help to the Department of Information and Communication Technology with statistical data and analysis on the ICT’s SDG plans that are ramping up in the Philippines. The researchers use special-purpose surveys to produce an Internal-External Matrix in determining DICT’s strategy in terms of strengths, weakness, opportunities, and threats in an environment where fiber optic connectivity is available. CART and ANN models are used for analyzing and predicting the individual’s behaviors in taking fiber optic internet as their selected internet mode. The IE Matrix showed that the current strategies benefit and produce results, but not enough to make their organization known to the respondents. The CART and ANN models both resulted in approximately 86% of prediction accuracy aligned that the CART model’s top 3 feature importance results are; Certification Platform, Internet in Public Sector, and Professional Status, while the ANN model showed similar on CART results having the latter; Age, Incentive Motivation, and Salary of an individual are deemed integral in the created predicting model. The researcher hopes that this study will provide insight and solutions in improving the strategy, plans and market penetration in the future where fiber optic internet is widely available in the Philippines.