The Effect of Paylater Payment Method on Impulsive Buying of E-Commerce Users in Indonesia

This study aims to determine what internal and external factors can influence a person to make impulsive buying when using the paylater payment method. This research uses quantitative methods. The main data source in this study is the score of the questionnaire answers from paylater users. The number of samples used in this study amounted to 111 samples. Data processing techniques are performed using Smart-PLS software. The results of this study indicate that internal and external factors can influence someone to use the paylater payment method to do impulsive buying, but external factors have less influence to make someone do impulsive buying, more people are affected due to internal factors whether it’s due to economic factors or to self-pleasure. In this study, it was concluded that there is impulsive buying in using the paylater payment method.