Web as communication and distribution channel for biggest selling companies in Croatia

The role of the Web in business processes is determined by the strategic positioning of the Web site in overall business strategy of a company. The complexity and content of the Web site is developing as the usage of the Web for running a business is increasing. This paper discusses how the biggest Croatian selling companies use the Web as a communication and distribution channel. The paper is based on the findings of a Web analysis that was conducted in October 2001.