Data Protection of Internet Enterprise Platforms in the Era of Big Data

With the development of big data technology, processed data has become an important source of value. Data has played a pivotal role in the development of enterprises, especially internet enterprises. However, Internet enterprise platform companies generally infringe on personal privacy in various stages of information collection, processing and application, and Internet enterprise platform data protection research is of great significance. The study found that the current problems of data protection on Internet enterprise platforms include: extremely weak user data protection measures, intellectual property risks throughout the whole process of big data processing, and infringements that have both new and high-tech characteristics. The high ambiguity in the definition and attribution of “data rights”, the low cost and high concealment of infringements, and the value difference between intellectual property protection and digital economy are the main causes of these problems. As far as the protection path is concerned, we should start from the three aspects of technology empowerment, governance empowerment and legal empowerment, and work together to promote the proper protection of Internet enterprise platform data.