Research on Generative Visual Identity Design System

With the rapid development of information technology today, the application medium of visual identity design has been greatly expanded, and the introduction of data as an element brings new semantic meaning to visual design, so the combination of generative design and visual identity design, which can be parametrically changed and iterated, has emerged. Based on this research background, the argument of "building a generative visual identity design system" is proposed, which is combined with professional knowledge and practical cases in the fields of visual identity design and computer science. Generative visual identity design systems are cohesive in the way of code and program, data-driven, algorithmic, and iterative, with the final output not ending with a single design product, but with the process as the output goal.