Effects of Different Candies and Color Variations in Mukbang ASMR on Visual Attention and Emotion

Mukbang ASMR has become a popular form of audio-visual interaction in recent years, and many YouTube channels related to Mukbang ASMR topics have millions of subscribers and high viewership. The "Rainbow Candy Mukbang ASMR" in this study was used as an example to analyze visual behavior and detect hearing and emotion through eye-tracking, heart rate, and galvanic skin response (GSR). The results showed that rainbow jelly had the best TFD and TFF performance in eye movement among five types of candies, and the chewing sound of Mukbanger significantly decreased the GSR of viewers, indicating that the chewing sound affected viewers' emotions.