Trends of Digital Transformation in the Property Management Industry: A Systematic Literature Review

After the Covid 19 pandemic, the property management industry is slowly starting to revive. Even though the occupancy rate has not returned to normal like the Covid19 pandemic, its growth is starting to move in a positive direction. The Covid19 pandemic has provided many lessons for all stakeholders in the property management industry. Digital transformation has become a part that has received important attention in the property management industry worldwide. With digital transformation in the property management industry, all stakeholders are expected to receive various benefits, directly or indirectly. The implementation of digital transformation will involve 6 components, namely: Strategy, Organization, Culture, Customer, People, and Technology. The implementation of digital transformation in the property management industry will require support from many parties, not only internal parties but also external parties. Technological developments, IoT, and demands from residents and property owners are challenges that must be answered by property managers. This systematic literature review will examine articles that have been published in the Scopus database regarding the development of digital transformation in the property management industry from various countries. The purpose of this SLR is to be able to see how the digital transformation trend and the application of its components are in the current property management industry.