Factors Driving the Students’ Adoption of IT Enabled-MOOCS in Business Education

The study investigates the student’s perspective with reference to IT-enabled MOOCs courses in Business Education programs in India. It attempts to find out why learners feel it is important to undergo MOOCs and the factors which drive them particularly to select MOOCs. It is an empirical study using a structured questionnaire to collect data from university students undergoing post-graduation degrees. The instrument was designed after a thorough literature review that was presented to industry professionals in the field of education and technology to establish its validity and was pilot tested for its reliability before being used for this study. The result from the demographic analysis of the data and a PCA (principal component analysis) revealed that factors like Learning and Upgradation, Pedagogy and Delivery Mechanism, Ease of Assessment, and Academic Credits and Certificates influence learners toward selecting a particular MOOC. In the domain of online learning, especially with reference to MOOCs in Business Education courses, the area has been found to be under-researched and, in this way, this study holds its distinctiveness. This study contributes uniquely to the research related to IT-enabled learning programs like MOOCs by identifying novel factors contributing to the growing acceptability of Education.