Research on the Application of Blockchain in Media Communication Copyright Management

The development of information technology promotes the deep integration of media, and mainstream media voices and copyright protection are facing challenges. This paper analyzes key technologies of media convergence communication management, as well as the practical thinking of the combination of blockchain, artificial intelligence, big data, and other technologies, and puts forward an audio-visual communication service platform solution based on blockchain technology, providing a reference for Broadcast TV media to carry out the application of integrated communication management.