Study on Optimization of Logistics Distribution Path of Rural E-commerce Enterprises

The level of rural informatization in China has significantly increased due to the accelerated development of the digital economy. E-commerce has emerged as a new force for the growth of rural economies, and the development of rural ecommerce logistics is also confronted with new opportunities and difficulties. In this essay, we begin by discussing the logistics and distribution chain based on the vehicle Travelling Salesman Problem (TSP) model. Then considering Company A as an example, using the genetic algorithm and simulated annealing algorithm to conduct a comparative study on the logistics distribution path of rural e-commerce enterprises. In order to identify the optimal distribution route, and serve as a guide for other rural e-commerce businesses to increase the overall effectiveness of rural e-commerce logistics.