Big Data Anaytics in Small And Medium Enterprises

This study will test the presumption of autonomy on the part of Technological, Organisational, & Environmental (TOE) variables and will examine the effect that the TOE factors have upon the application of Big Data Analytics (BDA) amongst medium- and small-sized organisations (SMEs). The goal of this inquiry is to evaluate the premise of autonomy on the part of the Technological, Organisational, & Environmental (TOE) factors. It’s possible that having support from top management might act as a mediator between the adoption of BDA and its technical and organisational components. In addition to this, the impact that environmental factors have may be seen in The inquiry and analysis concentrated on determining the connection between BDA adoption and factors such as relative benefits, compatibility, competitiveness, organisational preparedness, and organisational readiness. Method- Using structural equation modelling (SEM), the data that were obtained from small and medium businesses manufacturing companies were examined. Conclusions – The findings from the research, which led to the conclusions that were obtained, served to confirm the connections among the TOE components. The support from upper management was the medium that was used to establish the links between BDA adoption and compatibility, competitiveness, and and organisational preparation. In addition, environmental factors have a moderating role in the impacts that compatibility & organisational preparation have upon top management support. These effects are moderated by the fact that environmental factors exist.