UXBIV: An Evaluation Framework for Business Intelligence Visualization

Nowadays, visualization is becoming an essential part of data analysis. Business Intelligence Visualization (BIV) is a powerful tool that helps modern business flows faster and smoother than ever before. However, research on BIV evaluation is severely lacking; most evaluation studies for BIV focus on usability, which have limited aspects covered for customers’ needs. The purpose of this research is to develop a UX framework that evaluates BIV (UXBIV), including decision-making experience and interactivity. First, we did a literature survey for good understanding of research progress in related fields, and established a conceptual framework. Second, we performed a case study that implemented this framework to demonstrate how our framework can be used in real business. Our analysis shows that this UXBIV framework is quite reasonable, and it can capture the differences among various BIV designs from the users’ standpoints. This UXBIV framework can help design BIV and promote better decision-making on business affairs.