Digital transformation, Industry 4.0, and extended reality: A Case for an Innovation Cycle

Digital transformation has been a very popular topic in the last decade. Every major technology provider and consultancy firm worldwide has its definition for it; however, for many, it has become a buzzword that has been used and abused to sell every possible service or gadget, without helping companies build a clear path for successful adoption that will turn the new technology into an asset and not a dead weight.