The Business of Sustainability in the Airbnb Market: Insights from London Using AI-based Analysis

This research examined the role of sustainability in the Airbnb market in London, using machine learning. The study found that approximately 7.59% of words in property descriptions were sustainability-related, implying hosts acknowledge the value of sustainable practices in hospitality. Higher sustainability ratings correlate with higher prices, highlighting sustainability’s potential as a competitive advantage. Proximity to amenities was another key factor for hosts and guests, as indicated by frequently used keywords like "walk", "access", and "central". The findings underscore the importance of sustainability and location convenience in the evolving hospitality industry, influencing guest attraction and pricing.