Topic Modeling based Consumer behavior analysis using Latent Dirichlet Allocation

Analysis of Consumer buying patterns is crucial for vendors to understand the necessities and favorites of their audience. With the increasing availability of digital data, collecting large amounts of consumer feedback and opinions has become easier. However, analyzing such data is challenging due to the presence of unstructured text data. Latent Dirichlet Allocation (LDA) is a prevalent topic modeling procedure that can be used to analyze unstructured text data. LDA allows for the identification of latent topics that are present in the data, enabling businesses to gain insights into consumer behavior. By applying LDA to consumer feedback data, businesses can identify the key topics that are most important to their customers. Additionally, LDA can be used to track changes in consumer preferences over time, allowing businesses to stay up-to-date with evolving market trends. Overall, LDA is a powerful tool for analyzing consumer behavior and can provide valuable insights for businesses looking to improve their products and services. In this work, LDA is employed to analyze consumer tweets using topic modeling. LDA has successfully generated topic and