Research on VR Virtual Display Technology of Non-heritage Cultural and Creative Products

With the rise of the current Chinese culture craze, traditional culture and its derived cultural products have received more attention. This not only attaches more importance to intangible cultural heritage, but also provides more opportunities for the promotion of intangible cultural and creative products. However, there are still problems with the current intangible cultural heritage and creative products such as low overall development level, single variety, outdated display methods, and difficulty in reflecting cultural connotations. At the same time, the design innovation of the products is not enough, and the cost-effectiveness is not high, making it difficult to achieve the inheritance and protection of local culture. These problems seriously hinder the development and promotion of intangible cultural heritage and creative products. In order to solve the above problems and promote better display, We combine the current popular VR technology to construct a model and analyze the display strategies of intangible cultural heritage and creative products. Applying VR technology to intangible cultural heritage and creative products shows feasibility. It enhances the integration ability of cultural elements and information, systematically displays the connotation of cultural and creative products, and allows product development. This improves product innovation capabilities, which is of great significance for inheritance, development, and dissemination of traditional culture.