An Exploration of Bancassurance: Standpoints of Banks, Insurance Companies and Customers in Bangladesh

Bancassurance seems to be a naive concept for a country like Bangladesh, but it has gained immense popularity in developed and some of our neighboring countries. It is an alliance of banks and insurance companies to form an association to sell insurance products via banks. Customers are benefited in a multitude of ways whereas banks are able to enhance profits and insurance companies can achieve a broad market penetration. The purpose of this study is to explore the future prospect of Bancassurance from the concerned three parties in Bangladesh. Operational efficiency, cost effectiveness and greater financial performance are found to be the driving factors behind the concept. However, some factors caused the implementation a bit challenging, such as-the integration of two separate wings of financial system, increased workload and pressure on bank employees, rising conflicts between the stakeholders etc. Several correlations have been explored in a newer way whereas the test of hypothesis has opened up a door of opportunities.