The Application of Digital Virtual Man in the Cultural Communication of Grand Canal — Taking “Huai Xiaobu” and “Huai Xiaomei” as Examples

This paper aims to study the official virtual characters “ Huai Xiaobu” and “ Huai Xiaomei” in Huai’an City, how to rely on virtual reality technology to enable canal culture transmission. Under the background of metauniverse, Huai’an Canal culture transmission as the entry point, through the analysis and induction of virtual reality technology, first of all, on the basis of traditional IP, the use of 3D design software to further digital virtual people and VR design creation. Based on the image of “Huai Xiaobu” and “Huai Xiaomei”, a series of derivative design, virtual image and reality combined video design, the virtual character “Huai Xiaobu” communication form is divided into virtual reality, augmented reality, mixed reality three case forms to achieve, further enhance the communication power and influence of Huai’an new media. This article introduces the basic principles of various methods, overcome the specific technology of the case, compare and summarize the advantages and disadvantages of various forms, and finally achieve the promotion of the canal cultural information transmission rate, to meet the emerging needs of the audience, it is a highly comprehensive city history and humanity, not only can directly express the cultural and economic characteristics of Huai’an, broaden the depth and breadth of communication, Cooperatively build multi-level and multi-dimensional communication ecological pattern, but also can become the name card of Huai’an, combined with the characteristics of Huai’an, improve the internal cohesion of Huai’an, external reputation.