Influence of Personal Recommendations towards Electricity Consumption on Consumer Behavior

Reducing electricity consumption belongs to significant prerequisites of mitigating the negative impact of the current energy crisis in Europe. At the same time, it is a necessary condition for slowing down the environmental deterioration of the Earth. Various studies have shown that the Bidgely technology, which provides consumers with disaggregated data on individual electric appliance consumption, has proven to be a successful way of achieving savings and more responsible consumer behavior. Bidgely enables sending personal recommendations to an individual consumer, when their consumption compared to consumers within a close radius, is higher and above the benchmark. Our study examines the impact of personal recommendations by Bidgely on consumer behavior. It compares the consumption of individual appliances in a household before and after a consumer has received the recommendations.