Mass Media Member’s Discussion in the Data Science by Advanced Analytics for Reverse Mortgage*

This study mainly focuses on the ageing of population structure and the increasingly narrowing of interest rates in mass media deposits by the data science, under the basic principles of new financial services and improvement of retirement old age, and in line with government policies to promote the development of 10-year long-term pension-related commodities. Research on the financial products of the aging society - Reverse Mortgage Loans in Taiwan. The mass media's willingness to market reverse mortgage loans was explored. The theoretical basis of the information system success mode, expectation confirmation theory and theory of planned behavior was used. The questionnaire survey method was the research method, and the structural equation model (SEM) was used as the statistical analysis. The conclusions of the study will provide the mass media Member’s willingness to market reverse mortgage loans and provide the direction of mass mediaer Member’s willingness to market reverse mortgage loans and the concept of this research result can be applied to other policies of the Long-term care.