Crowdsourced Deals: the Crowd Using Itself to Find and Filter Deals

Shopping tools are widely used by millions of users to find the best deals in different marketplaces worldwide. In this work, we introduce the concept of crowdsourced deals, which refers to deals found and shared by a crowd of potential consumers. We analyze various crowdsourced deal tools and highlight their features. By formalizing collaboration in certain types of bargain-hunting tools, we can develop new techniques to improve the user experience and attract more contributors to maintain an active and stable community. Understanding the concept of crowdsourced deals can also benefit organizations looking to increase their sales and analyze their online reputation. Bargain-hunting tools provide a form of marketing that we can refer to as online word-of-mouth advertising, which is crucial in today’s consumer society, similar to well-known word-of-mouth advertising.