Website Visual Communication Design Method Based on User Experience

In order to improve the insufficient interaction design of individual website products and poor user satisfaction, a website visual communication design method based on user experience is proposed. This paper aims at improving the website user experience as the main line of research, and it summarizes the elements that need to be considered in web page design from the visual communication design. Then we extract the design elements from several large domestic business websites, construct the website emotion evaluation scale, and test its reliability and validity. Finally, taking the design process of a special website as an example, the specific implementation method of visual communication elements in the process of building the website is provided. The website test results show that this scheme makes the user experience more friendly and the interaction more smooth, which also improves the comfort and efficiency of user browsing.