Managing Talent in Digital Marketing Industry: The Case of Indonesia

Gen Z is very attached to technology since the people who were born in the 1990s and over are mostly digital natives. Thus, it also revealed that this generation has unique characteristics compared to previous generations, then, they are also likely to have self-awareness, realism, persistence, innovativeness, and self-reliance as well. The current data and studies lead to several questions that are still unclear, such as how workload, job satisfaction, and psychological condition affect turnover Intention among Gen Z employees. This study intended to examine the relationship between workload, job satisfaction, psychological condition, and turnover intention among Gen Z in a digital industry work setting. In regards to the digital industry, internet companies could be representing the talents of Gen Z since job satisfaction in this industry is higher than in the industry in general. The number of samples in this study is 200 respondents and the sampling areas that are selected for this research are from the Greater Jakarta area (Jakarta, Bogor, Depok, Tangerang, and Bekasi). The result indicates that psychological distress and job satisfaction have a significant effect on turnover intention among Gen Z.