An exploratory study: Customer experience in Government's mobile application

The programmer designed the mobile application with a friendly version. Its application is planned for effortless usage and is easy to use, called User experience (UX). The mobile government application aimed to launch to facilitate people for their daily consumption and transaction. However, some functions and interfaces should be developed and customized to the specific user. The government's mobile application is suggested to explore the Customer experience (CX) to ease and convince people to take advantage of the government mobile application. Using a qualitative and exploratory approach, the interview was conducted with the customer experience to explore the perception and feedback of government applications. A semi-structured interview with 17 participants was conducted to examine the customer experience. These findings provide important implications and input for the government mobile application and user experience development.