Online Customer Intention to Purchase Local Brand Shoes: The Role of Website Quality

Because consumer decisions to purchase a product are based on interest, which arises because of a favorable stimulus that provides motivation to allow consumers to purchase goods or services in the future, purchase intention is a significant factor in the business world. The study's goal was to ascertain how social media marketing, perceived risk, trust, and product design affected consumers' intention to make a purchase of local shoe brands Brodo and Geoff Max Footwear, either directly or through website quality e-commerce as an intervening variable. This study's research methodology takes a quantitative approach. A quantitative method is a research approach that uses quantitative and statistical data analysis to examine populations or samples, collect data using research instruments, and test established hypotheses. While associative research is the type of research data used. The research methodology used in this study relies on primary data, specifically data obtained through questionnaires given to pre-selected samples who will act as research respondents. In this study, probability sampling was used as the sampling method. The results of data analysis in this study concluded that social media marketing, perceived risk, trust, product design and website quality e-commerce had a noticeable favorable impact on consumer purchase intentions of local shoe brands Brodo and Geoff max footwear.