Adopting Appropriate Business Process Management to Achieve Better Performance in Cosmetics Industry after Post Pandemic Era

The cosmetics industry is a fascinating combination of technology and aesthetics. Cosmetics can be defined as any artificially used substance or preparation for cleaning, beautifying, or changing the appearance. With the evolution of society, the use of cosmetics by different ethnic and age groups continues to expand and the number of brands of cosmetics is also increasing day by day. This has led to increasingly fierce competition among different cosmetic brands. Each brand has a different set of management guidelines to enhance the brand’s reputation and make it more successful. Europe and Japan are the two major cosmetics industry leaders that everyone pays attention to. However, in just ten years, Korean cosmetics have caused a sensation in China and opened the market, greatly increasing the popularity of Korean cosmetics. Therefore, three cosmetics brands were chosen for this project- Shiseido (Japan), Lancôme (France), and Sulwhasoo (South Korea)-to determine a hierarchy of principles and to suggest guidelines for the management of three leading and active cosmetic brands.