Optimisation of Existing Marketing Strategies for Cross-border E-commerce ERP Products Based on Big Data Statistical Foundation

Abstract: Founded in 2017, Company X was established to serve Amazon merchants and provide them with professional ERP software products. During its 5-year development, it has provided professional ERP software product services for tens of thousands of Amazon e-commerce merchants. The ERP products created by Company X can provide cross-border Amazon merchants with one-stop solutions for refined operations by integrating system modules such as procurement, warehousing, logistics, advertising, customer service, and finance, striving to make business simpler for cross-border merchants.This paper is dedicated to researching the optimization of ecommerce system, combining the modern big data statistics, analyzing and optimizing the existing marketing strategy of cross-border e-commerce products, improving on the original yanking e-commerce marketing strategy, getting the optimized ecommerce marketing strategy, optimizing the marketing strategy for cross-border e-commerce ERP products, and then conforming to the modern cross-border e-commerce marketing market, making cross-border e-commerce products in marketing achieve more excellent results.