An Analysis on Increasing Awareness of Kabaddi Post Introduction of Pro-Kabaddi League

Kabaddi, a combative sport has been most popular in South Asia since 1900’s. Many sport have emerged and had occupied the preference of the sports viewers all over the world. Kabaddi, though an very old sport, since the past 50 years ,there has been a progressive but prominent change in the trends of the game. Pro kabaddi league has progressed in homegrown through its visibility, created aspirational value among youth and created revenue through india’s own sports. This study aims at finding out the increasing awareness about Kabaddi among the sports viewers and their perception towards the same. The study also focuses on identifying demographic differences for making suitable suggestions. The sample area is Chennai and the sample size is 200. The study is of descriptive in nature. The instrument used to collect data is questionnaire. Secondary data is also used to gather relevant information.