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Demographic and Psychographic Customer Segmentation for Ecommerce Applications | IEEE Conference Publication | IEEE Xplore

Demographic and Psychographic Customer Segmentation for Ecommerce Applications


Abstract:

E-commerce transactions are not a new concept anymore. E-commerce is a popular method of shopping, and many businesses utilize it to market and sell their goods. As a res...Show More

Abstract:

E-commerce transactions are not a new concept anymore. E-commerce is a popular method of shopping, and many businesses utilize it to market and sell their goods. As a result, clients perceive an overabundance of information. Information overload happens when consumers are given too much information about a product and get perplexed. Personalization will help to solve the overloading issue. Personalization techniques may be applied to marketing to draw in new consumers and increase revenue. In e-commerce applications, Customer segmentation is crucial to marketing because it enables managers to identify new clients and steer clear of pursuing the incorrect ones. E-commerce businesses may adjust their offers to better fit the requirements and preferences of their consumers and increase customer satisfaction and loyalty by studying and using demographic and psychographic client segmentation. It enables businesses to comprehend client demands and make efforts to meet them. By coming up with the best marketing plan, it seeks to establish a connection with the most lucrative clients. This research study segments the consumers using K-means clustering and selects the best clustering technique. After clustering, SVR (Support vector Regression) is used to classify the data. The findings of this study can help e-commerce businesses to better target and engage their customers by giving them useful information.
Date of Conference: 04-06 May 2023
Date Added to IEEE Xplore: 08 June 2023
ISBN Information:
Conference Location: Salem, India

I. Introduction

Electronic commerce, or “e-commerce,” is the process of buying and retailing products and services online. The exponential expansion of e-commerce over the past few decades has radically changed how consumers and businesses do business, causing a revolution in the exchange of goods and services. The e-commerce industry, which has a wide range of options for both consumers and businesses, currently accounts for a sizeable share of the worldwide economy. The fast rise of e-commerce has been facilitated by the spread of the internet, the popularity of mobile devices, and the increase of online payment options. E-commerce has developed into a practical and easy way for people to purchase products and services, and as a result, businesses are able to access a larger market. Psychographic segmentation is a tactic used by e-commerce businesses to comprehend the motives, interests, and attitudes of their target market and learn more about how people choose what to buy.

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